You are here

Why Choose TTi Global?

There are plenty of research companies out there, so what makes us stand out from the crowd?

There are plenty of research companies out there, so what makes us stand out from the crowd?

Our open, flexible and personal approach, underpinned by credibility and competency are why enterprises, public sector and not-for-profit companies make us their first choice.

As well as bringing over three decades’ experience of conducting professional market research and analysis, one of the reasons clients come back to us time and again is our belief in placing the customer at the heart of everything we do. From building bespoke research programmes perfectly in tune with your brand, to providing a ‘can do’ dedicated account team, few other agencies deliver the same value-added, personalised approach as TTi.          

Local knowledge, global reach

Overseas research is a core part of our business. Working from our headquarters in Langley, Berkshire we have a global reach and run surveys spanning over 40 countries. We currently design and manage several global research projects, including the annual Dealer Research Satisfaction (DRS) programme, a globally distributed survey measuring automotive dealer’s satisfaction levels in 30 languages including all European countries as well as China, India, Thailand and Indonesia.

Whether you want to scope out fresh market-growth opportunities, or run a pan-European customer satisfaction survey, we can equip you with the business-critical intelligence you need to plan and progress. 

Inhouse CATI call centre

Exceptional quality data, fast track results 

If you’re seeking fast, insightful research results our modern, purpose-built CATI (Call-assisted Telephone Interview Unit) manned by highly-trained, multi-lingual interviewers, has the capacity to conduct over 12,000 telephone interviews per month with respondents anywhere in the world.

From conducting five-minute customer satisfaction surveys to 40-minute in-depth interviews, our data quality is second to none for accuracy and understanding. Plus, our advanced analytics system enables snap reporting on interviews completed against survey targets and early indications of trends and relationships, so you’re always up to date.        

Pioneering research methodologies

  • insights for real improvements

We channel what we’ve learnt from over three decades of delivering world-class market research into developing the most advanced research platforms.

Our industry-leading Customer Experience Quality Analysis framework combines the PZB service quality model with the best cutting-edge data collection strategies, allowing us to track your customer interactions across all touchpoints. This holistic understanding of your customer journey - including people’s pain points and happiness triggers - enables you to shape the ideal customer experience, resulting in higher customer satisfaction, loyalty and sales.

Our difference not only lies in the incisiveness of our research data but in our data interpretation – we analyse the output, pinpoint customer’s concerns and provide you with a simple, straightforward plan of priority actions that will make a solid, measurable difference to your business outcomes.

Trusted by over 50 blue chip clients

More than fifty well-known major brands use our market research solutions to inform and optimise business growth, including Balfour Beatty, Skanska, National Grid, Knightstone Housing, Radian Group, Jaguar Land Rover, Honda, Volvo, Volkswagen, plus many more. Our clients benefit from the decades of specialist knowledge we’ve accumulated developing customer, employee, supplier and stakeholder research programmes for virtually every industry sector and business environment.

In 2017, we pioneered our own exclusive monthly customer satisfaction benchmarking report, tracking customer satisfaction and loyalty across a broad selection of key UK industry sectors. Our benchmark statistics are reported and referenced regularly by government and other industry bodies, including Ofgem, the government regulator for the electricity and gas markets in Great Britain and Ofcom, the UK’s communications regulator.

Real-time research reporting portal

Make better decisions, faster

We understand having the latest research data at your fingertips is crucial for making better business decisions, which is why we’ve introduced One Hub, a cloud-based self-service portal to access your customer, employee, stakeholder or channel partner research feedback 24/7.

One Hub provides:

  • Up to the minute market research data supporting fast, informed decision-making
  • Facility to run and share real-time custom reports and analysis
  • Data Analysis – functionality to drill down into all data, including respondent’s individual comments to identify stronger themes and sentiment
  •  Better company collaboration and responsiveness as leaders and managers can retrieve and respond to newest research trends and perceptions, helping navigate change effectively.

Accredited, knowledgeable research specialists

You’re in safe, expert hands.

Our skilled MRS-accredited research strategists and designers have years of experience of conducting market and business research for a wide selection of industries and business operations, from power and utilities, through to automotive, business services, retail, housing, insurance and banking. Our individual and group understanding of your industry’s dynamics and challenges adds value and context to the research process and maximises the impact of your research findings.

As a team you’ll find us smart and attentive. Having established an open, engaged work culture we take pride in our work and developing sound customer relationships. As well as a dedicated account manager, we provide up to the minute reporting as and when you need and, when the analysis is complete, we’ll deliver clear, concise reports and presentations to managers and leaders about the findings and improvement measures required.    

Beyond research

Our input rarely ends there. We have the capacity to design, deliver and manage the tools and technology our clients need to progress, including developing award-winning apps to enhance customer experience, designing tailored learning and development modules to foster employee engagement and, of course, conducting ongoing market research enabling access to a continuous stream of quality, up-to-date customer feedback. 

What can we help you with? Talk to us about your research project today

What our clients think

"We are really impressed with the service and most importantly the willingness and enthusiastic approach offered by the team members in helping us in achieving our goals.”

“I feel that I have a strong working relationship with the team - they know our business well and our business needs.”

"TTi are very flexible and accommodating to work with and provide a valuable service in helping us understand the information that is returned and how we can develop and interpret the marketing intelligence.”

"Competent partner/consultant approach, trust and cooperation.”

“Easy to talk to and approach and always there for us when we need.”