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Telephone research surveys
Our in-house interviewing team conduct approximately 12,000 interviews per month from our call centre, using CATI. Our interviewers are trained to IQCS standards and adhere to the Market Research Society Code of Conduct.
CATI telephone interviewing
The team are specialist business and consumer interviewers, experienced in conducting 5 minute satisfaction studies to 40 minute in-depth surveys. Through ongoing training, monitoring and support we ensure best practice and high quality output.
Surveys are conducted in relevant local language, across UK, European and International markets. Our International team comply with ESOMAR standards and requirements ensuring a high quality international interview experience.
Interviewers are supported by an experienced operations team who provide project briefing, guidance and interviewer support.
CATI interviewing, applying our appointment setting process increases the speed and accuracy of carrying out telephone interviews by controlling sample, quotas and questionnaire flow that immediately results in lower interviewing costs.
Our team manage interviews in the manner of a 'Customer Care Call', approaching customers to ensure they feel involved and are being asked about their experience and how it could have been improved, rather than answering a market research questionnaire.
In support of quality, we record all interviews and welcome client audits and on site monitoring through our sophisticated listening facilities.
Quality of interviewing is critical for our clients. Our interviewers are trained to IQCS standards and adhere to the Market Research Society Code of Conduct. Many customer interviews are uploaded to client websites supporting understanding of satisfaction scores enabling best practice sharing and identification of poor performance.