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Research FAQs and Glossary

Read our research FAQs and glossary.

Market research FAQs and common terms 

We are global experts in research services. Our team regularly publish insights and news from the sector, about market research in general, and specific insights from your industry.


Here are some of the questions we get asked a lot. If you have any others, do feel free to contact us. We'll be happy to help.


We always try to communicate in plain English and give you reports you understand, but there is jargon in every sector. Here's a list of phrases and terms you might hear us talk about.