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Research data collection methods

Our data collection facility is unique, providing International capability from the UK and encompasses all qualitative and quantitative data collection methodologies.

Research data collection Phone, online, postal, face-to-face, national and international research surveys

We offer a complete range of data retrieval processes including telephone interviews (a number of our interviewers are multi-lingual for international research purposes), online surveys, mobile surveys, postal surveys, email surveys and face-to-face interviews.

We offer the latest multi-mode survey and data collection platforms, allowing participants to use their preferred communication channel. This flexibility drives better response rates, creates a better survey experience and provokes more accurate, insight-rich data.

All our data collection techniques incorporate robust quality management systems, ensuring complete data accuracy and reliability.

World-leading in-house multi-mode data collection

As an accredited MRS partner all our data collection processes are conducted to the highest professional standard and comply with international quality standard ISO 20252, ensuring flawless representation of your business.   

Unlike many agencies that outsource data collection, all aspects of our intelligence gathering are managed in-house. This allows us to keep tight control of quality systems and costs, ensuring the best quality output and reducing your project spend.

Our in-house data collection facility allows us to collate high volumes of intelligence and is ideal for large-scale national and international market research programmes.

Our typical output per month includes: 

  • 12,000 telephone interviews
  • 15,000 email and web based interviews
  • 10,000 - 40,000 paper-based interviews

Our top-notch business research techniques include:


We use market-leading technology for our web and email research surveys enabling a fully branded, secure online solution.


Our highly-trained interviewers are skilled in interviews with a wide range of respondents, including executive management, senior politicians and the general public. They conduct almost 150,000 telephone interviews a year from our custom-built CATI (Computer Assisted Telephone Interviewing) call centre in Langley, Berkshire.


Our experienced postal research team are able to design, issue, process and scan all size postal survey projects. 

Focus groups

We have over two decades’ experience of undertaking focus groups, in-depth interviews, ethnography and evaluation qualitative research providing a deep, and often eye-opening, level of insight.    

Social media monitoring

Want to know more about your brand reputation online? We specialise in monitoring all online data sources and social media platforms, including Facebook, Twitter and Instagram, to find out what your customers, followers and others really think.

For a free, no-obligation quote for your research project, call us now on or email us below.