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Professional and Trade Associations Market Research
Improve member satisfaction and retain and attract more supporters with our actionable research insights
As a leading research agency for the sector with over 30 years’ experience, we understand the unique challenges facing membership bodies. As well as operating in increasingly tough economic conditions, many activities once exclusive to membership – from networking with key stakeholders to accessing latest industry developments and data – can now be performed online, impacting member numbers. Whether you’re a UK or global association, we can help you overcome these and other challenges through our high quality, fully customised research programmes.
Expert Insights to Transform Member Satisfaction
Our research equips you with insights to tackle a wide range of strategic and operational issues, answering critical questions such as: How and where do we add value? How do we improve member satisfaction and retention? Which services add-value and what other features do members want? How can we strengthen our brand positioning and messaging to improve perception and awareness? Are we communicating with members too little, too much and in the right way?
Types of association and membership body research we provide include:
- Member Satisfaction Surveys
- Member Engagement Research
- Gap Analysis, uncovering gaps between members’ and stakeholders’ expectations of your organisation and actual performance
- Service and Product Development Research
- Brand Positioning and Core Messaging Research, analysing members’ and stakeholders’ needs to develop a compelling and engaging value proposition
- Member Segment Research, profiling different member groups, their expectations, and uncovering new target audiences
- Stakeholder Research, identifying and understanding key internal and external audiences’ perceptions
Leading Own-Sector Research Partners
We also help associations and trade bodies conduct own-sector research on priority issues. Applying a tailored research solution, we’re able to get the results you need to create unique, authoritative reports and publications to share and promote with members, stakeholders, regulators and media.
We have in-depth experience of conducting B2B market research across multiple sectors, from automotive and engineering to finance, insurance and utilities.
Research programmes for associations we’ve carried out recently include:
- Global stakeholder perception survey programme comprising telephone and online interviews for the ISU (International Salvage Union) to support their overall positioning strategy.
Why TTi Global?
Our Professional and Trade Association clients include:
We are full-service MRS-accredited market research agency with a diverse client base spanning multiple sectors. Operating from our UK headquarters in Langley, we bring a wide range of research resources and expertise to your project, including:
Experienced Research Team – We’re a seasoned team of consultants, designers, analysts and interviewers with three decades of UK and overseas research experience. Our in-depth knowledge combined with leading-edge research techniques enable us to get fast, accurate insights which make a tangible difference to member satisfaction and retention.
Multi-platform Data Collection – All our research interviews and surveys are tailored to your target audience, ensuring questions are relevant and elicit meaningful, actionable responses. Depending on your research aims, we can apply a blend of qualitative and quantitative research techniques to maximise responses, including Telephone, Online and Postal surveys. For deep-dive perceptions and views, we can also employ face-to-face interviewing, such as one-to-one interviews and focus groups.
CATI Market Research – We have an inhouse 14-station CATI (Computer assisted telephone interviewing) unit run by a team of highly trained interviewers. We can conduct all scale of telephone fieldwork on your behalf, from focussed opinion gathering on a small sample of members and stakeholders, to thousands of member satisfaction tracking surveys a month.
Actionable Results – We translate your research data into clear, easy to digest results with defined and prioritised actions, enabling you to make targeted improvements that will have a genuine impact on member experience and pave the way for future growth.
To find out more about our professional associations research, simply fill out the contact form below.
“TTi proved to be a great choice to help us with our research work. They interpreted our brief correctly and suggested an appropriate and cost-effective approach. All TTi staff were thoroughly professional, readily available and flexible. Importantly, senior staff remained directly involved at all times.
“The research was conducted efficiently, and the proprietary systems worked well and maintained the confidence of participants. The results were clearly presented and have proven to be most valuable. We will be repeating the exercise with TTi in about 18 months.”
James Herbert, Communications Advisor, ISU (International Salvage Union)