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Performance Monitoring for Jaguar Land Rover
The parts supply process can have a huge financial and customer service impact if it breaks down. Here's how JLR measured it.
The problem:
Jaguar Land Rover supplies its dealer network with vehicle spare and replacement parts, historically through supply chain partners, Unipart and Caterpillar/Neovia.
The supply chain comprises of a number of functions and elements. JLR challenge is to ensure that levels of service are consistent and delivered in a quality contracted fashion from their supply chain partner and meet the demands of internal customers in the dealer network.
The risks to service quality if the process breaks down are:
- Incorrect or damaged parts
- Delayed delivery
- Parts return delays
- Impact on end customer satisfaction
Failure to provide an efficient and effective level of parts supply could have the following consequences:
- Detrimental effect on end-customer satisfaction and loyalty, particularly if vehicles cannot be repaired within a reasonable time frame
- Financial impact on dealerships, both in the resource required to co-ordinate and administer parts procurement and impact through replacement vehicle hire costs
JLR therefore ensure through this process a means of assessing the quality of this operation by surveying all European market dealership parts managers on an annual basis.
How we could help:
The survey enables JLR to measure performance in the following ways:
- Individual supplier performance
- Co-operation and co-ordination between distribution centres
- Common Pan-European issues
Since 2004, the survey has driven many improvements in performance. New processes and procedures have been implemented to address key issues, such as:
- Order referrals – encouraging cross-border assistance
- Cataloguing – improving on-line systems for ordering and delivery control
- Transportation – achieving an optimal balance between stock holding levels without jeopardising emergency responsiveness
- Quality of shipments – reviewing packaging and handling procedures to minimise damage during transit
The result:
The results of this research have demonstrated high levels of coordinated quality-driven performance in many areas and supported supplier management and relationships.
The survey has underpinned strategic decision making for JLR Parts Supply and Distribution service, including:
- Resource
- IT
- Staff recognition and reward programmes
- Developing new parts distribution centres