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TTi Global research blog

The latest news and opinion from the global research experts.

May 27th 2014, by jack

Infographic: What an Automotive Customer Journey survey might look like

Infographic: Measuring customer satisfaction at all touch points. Do your customers have a great interaction or experience? One they really enjoyed – a seamless vehicle purchase?

April 29th 2014, by jack

Understanding customer retention and loyalty

Implementing and running an effective research process can produce valuable insights: who your customers are, what drives them and most importantly, how to keep them coming back.

April 22nd 2014, by jack

Mind the gap in customer satisfaction

Gap analysis, measuring the gap between what your customer expects and what they think they received, helps you make informed decisions to improve customer satisfaction

March 24th 2014, by jack

TTi Global goes the extra mile for Sport Relief

Last week we supported Sport Relief, which raises money to help vulnerable people in both the UK and the world's poorest countries, by holding a School Sports Day Challenge.

March 19th 2014, by jack

TTi Global hosts Home Town Cook Off in aid of Hand in Hand

We today held a ‘Home Town Cook Off’ to support Hand in Hand, a charity that aims to help change the lives of HIV/Aids orphans in Addis Ababa.

March 10th 2014, by glyn

Why everyone needs customer satisfaction surveys

Customers are not just people walking into shops. Every organisation has a customer. So what makes yours happy? It is a difficult question that really depends on your type of business and who your customers are…