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Business services research
Our business services market research solutions provide insightful and actionable insight to business challenges. We provide clear research results; identifying how customer, employee and stakeholder expectations can be met to deliver increased levels of satisfaction.
Business research for professional services organisations
We have experience of working across a range of organisations in the business services sector, including consultancies, supply chain partners, those who manufacturer products and those who provide outsourced staff and services, in addition to the professional services sector including legal, financial and accounting, recruitment, and management consulting.
Our experience in the business services sector has been gained through working with blue chip clients and medium size organisations.
Across all our client and partner relationships we take the time to understand their business, business objectives, research requirements and research objectives and to ensure that our output deliverables responds to their needs and provides the necessary information to make informed decisions.
Research projects in the busines services sector include:
- Research to support business planning and strategy
- Customer satisfaction research
- Customer gap analysis research
- Brand research
- Customer satisfaction index development
- Competitor analysis
- Supply chain research
- Executive customer interviews
- Best practice research
- Lapsed customer research
- Loyalty research
We have significant experience working in business and the business / consumer arena - our professional experience compliments both areas. We have a team of dedicated business interviewers who understand the effectiveness of our highly professional approach and engagement when interviewing senior business influencers and decision makers or senior executives who require a flexible interviewing approach.
Our research can find you the best position in the market
In addition to our business experience and in-house resources, we are able to offer a range of statistical market research techniques to help organisations better position themselves.
For instance, correlation analysis can be used to understand the optimum levels of service, whilst gap analysis will identify critical gaps in service provision which can then be targeted to enhance customer satisfaction or focus on a competitor weakness.
Example of client success for: Recruitment agency
On reviewing their research reports our recruitment client at last understood why the time from candidate acceptance to placement was getting longer. After analysis of their internal processes, the recruitment agency were able to reduce their timescales and improve efficiency.
Infographic: 12 Bottom-Line Reasons to Engage your Employees