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B2B and B2C Customer Research

Insights that will change your company for the better

It doesn’t matter if your customers are few or many, whether you’re a B2B brand meeting the needs of other businesses, or a B2C selling direct to consumers, the same principle applies: 

To be successful you need to deliver excellent customer service

There’s nothing more damaging than bad customer service. Did you know that 82% of customers stop doing business with a company because of a negative customer interaction? While a further 95% of dissatisfied customers say they tell others about their unpleasant experience.

Equally, there’s nothing more positive than good customer service. A happy customer lets an average of nine people know about a good experience with a business. While 7 out of 10 customers say they’re willing to spend more with companies they believe provide excellent customer service.

But how do you know you’re delivering good customer service? This is where we come in.

We deliver cost-effective, tailored customer research programmes for Business to Consumer (B2C) and Business to Business (B2B) brands across the UK and world-wide. With experience of virtually every industry sector, our highly-skilled research team can deliver the precise insight you need to drive up customer satisfaction, loyalty and advocacy levels.